Today’s best stories, handpicked by our editors.
The 2010s were a turbulent decade, but it’s impossible to make sense of the period without understanding the role of software. Here, we trace some of the biggest trends and stories in technology over the past 10 years.
Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm, we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop...
We live in a digital culture. And if you want to build a successful brand, you need a digital marketing strategy that helps spread everything from brand awareness to acquisition. But if you’re just launching your brand (or you’re new to the digital space), you might not know how, exactly, to develop that digital marketing.
There’s no question about it: the digital revolution has changed the way people do - and respond to - marketing. In this quickly changing landscape, personalized marketing is your best bet to win over your customers. Here's how to achieve that.
The Drift blog is a place where sales leaders, growth marketers, and customer service reps can come to learn. Read our content marketing teardown for more.
